End-of-Year Giving Guide

The end-of-year giving season is the biggest giving season of the year with 30% of annual giving happening in December!

No matter what fundraising strategy you have planned for this year, we've got you covered! Whether it's a #GivingTuesday campaign, the big year-end gala event, a direct mail appeal, or all of the above - we want to give you the tools you need to make sure they all go off without a hitch. Continue reading for tips and resources on how to make the most of your year-end giving season. 


Start with #GivingTuesday 

Giving Tuesday has quickly become one of the biggest giving days of the year and is a great way to kick off your end-of-year giving season. Whether this is your first #GivingTuesday or you're a seasoned veteran, we've put together some resources to help make your day a success. 

  • Start with a beautiful campaign. Use our sample template to get you started. 

#GivingTuesday Campaign Template


A Great End-of-Year Appeal 

Your end-of-year appeal is one of the most important appeals you will make all year. Here are our tips to make sure you're connecting with your donors and inspiring them to donate: 

  • Write a great appeal. How you make your ask will make a huge difference on whether or not your supporters will donate. Check out our 8 tips for crafting an appealing year-end email appeal
  • Segment your list. For a more effective end-of-year appeal, segment your list and tailor your message to your specific segments. 
  • Thank your donors. One of the most important components of donor retention is thanking your donors! Make sure you plan how you will thank your donors ahead of time. 
  • Move your donors online with your direct mailer. You don't have to forgo your traditional direct mailers this year to move your donors online. With just a few minor changes to your direct mail appeal, you can save yourself a lot of time and effort in the future and move more donors online. 


A Seamless End-of-Year Event 

The end of the year is a great time to host an event and engage with your supporters. We know events can feel stressful, but they don't have to be! The Flipcause LIVE Mobile App and Card Reader are available to help make your life easier on the day of your event. 

Before using the Flipcause LIVE Mobile App, make sure you review our Event Checklist and read through the Getting Started Guide.  

During your event, you can use the Flipcause LIVE mobile app to: 

Download the Flipcause LIVE App on iOS and order your card reader today!